FOUR KEY QUESTIONS TO ASK ABOUT YOUR BUSINESS’S WEBSITE…
Is your website on the first page of the Google Results?
A bit of a trick question – the immediate response should be a question asking “for which search term(s)”? But, the question remains, for the appropriate search terms, does your site show up on the first page of the Google results?
Keep in mind that statistically, 88% or so of internet searchers never get past the first page of the Google results so if you’re not on the first page, you have very little chance of receiving traffic from Google’s search results.
If not, why not?
If your site isn’t on the first page of the Google search results for appropriate search terms related to your site and your business, then your website is not much more than a static business card.
If yes, for which search terms (keywords)?
It’s one thing to show up on the first page of Google when you search for your own business name – that’s to be expected simply because no other website is competing for your business name as a search term. But, what about search terms that will actually bring traffic to your site? And not just any traffic, but prequalifed traffic that is looking to purchase goods or services you offer. That’s the power of ranking your site for carefully selected search terms
How many times each month are those search terms actually searched for?
How often a search term is actually searched for is very important. If you are running a website that relies on heavy volume to conduct a lot of business in a short amount of time, then you need to optimize your website for search terms that are searched for a lot. If your business relies on only 20 or 25 leads each month, then you can settle on search terms with less volume and (maybe) more geographic in nature.