DIGITAL MARKETING – CONYERS AND COVINGTON, GA
FOUR QUICK QUESTIONS FOR YOU:
- Is your site on the first page of the Google Search engine results?
- If not, why not?
- If yes, for what keywords?
- Do you know the search volume for those keywords?
These four questions make up the basis of an effective SEO effort. The answers to these questions might be tough for you and if they are, then we guess your SEO effort is not as solid as it needs to be.
Most people think the art and science of Search Engine Optimization (SEO) is just about putting the right words in the right places.
That might be fine for superficial SEO, or maybe SEO from a few years ago but today’s SEO demands intense knowledge and consistent action around building technically solid webpages and effective outreach to other sites recognize and link back to yours.
Snugdata is not just another SEO Company, but rather a Digital Marketing firm with a focus on the areas to the east of the perimeter – OTP East as it were. We’re based on Covington, we spend our time in Conyers and Covington and love to work with businesses in those areas. We’d prefer to not stray into Atlanta if we can help it.
Businesses around here range from the smaller type of company that cater to the needs of the people in and around Conyers and Covington to large companies doing business on the world-wide stage. This vast range of business sizes and industries, although common, presents a challenge to that appears to be overlooked by other Digital Marketing companies as few, if any, are actually targeting this area for business. SnugData loves the idea of helping local businesses get on the map and stay there.
Is your business’s website on the first page of the Google result? Maybe a better/harder question is, do you even know where your business’s website ranks on Google? If so, do you know what keywords your site is ranking for? Do you know how many local and global searches for that term takes place every month? If you don’t know these things, there’s a very good chance that your website is not living up to it’s potential.
Let SnugData help your business’s website get onto the first page of the Google search engine results and watch your revenue increase.
Start by filling out our Free Audit form and we’ll follow that up with a free consultation that will last about 30-60 minutes. During this time we will work out how to best secure your first page Google rankings in the near future and for years to come.
Many businesses spend money on advertisements – there’s a better way:
Construct your website so Google can see and “crawl it”, use keywords that have search volume and pertain to your business and customers, and undergo an effective outreach to attain “backlinks” from popular sites to yours. After the SEO effort is in place, this pays consistent dividends over time and is far more effective than paying for ads.
If your business is not on the first page of Google, then you are losing customers to your competition – there is just no way around it. About 85% of internet searchers never get past the first page – meaning only 15% of those looking specifically for your services might find you if you’re on page 2. If you’re on page 3…well…when was the last time you looked at page 3?
SEO, or Search Engine Optimization, is the process of ranking websites based on keywords. So if you own a medical practice, you might want to rank for keywords such as “Conyers physician” or “Conyers medical practice”. It’s important to decide if your business is global in nature, or more geographically focused and ensure the keywords you are trying to rank for reflect that. SEO experts can ensure your website harmonizes with accurate and efficient keyword selection to draw the audience your business is looking for.
In addition to the keywords you rank for, your website must be well optimized to attract the attention of Google, Bing, Yahoo and the others. An SEO expert who understands how the entire process works can optimize your site for the best rankings. If your site is not well optimized, you are losing your customers to your competition, and what business can afford to do that?
Once your website is optimized and your keyword selection is in place, SnugData can perform marketing for your business based on the keywords selected and targeting your optimized website. A well engineered and focused SEO effort can bring sizeable amounts of traffic to your business’s website which in return increases your revenue and profits.
IS YOUR BUSINESS LOCAL OR GLOBAL IN NATURE?
Local SEO is different from Global SEO:
Be sure to check out our post on Local/Global SEO. Global SEO is different and requires skill sets and considerations that Local SEO does not. That’s not to say that Local SEO is easier – in fact we find that the exact opposite is often true. Companies with local reach have a lot of varying systems they must tap into for the widest exposure and these are systems that most business owners are simply unaware of or do not know how to access.
Many businesses waste thousands of dollars hoping prospective customers will click on a banner ad, or a keyword term they are paying for. With a good SEO effort underway, your business is attracting targeted and well qualified leads for your business – you are not crossing your fingers hoping somebody clicks on an obscure or poorly optimized banner ad. Business costs are all about Return on Investment, and SnugData understands that if we don’t draw enough visitors to your website to account for the costs of the SEO effort, then we have failed and that is not acceptable. We will craft your marketing effort to ensure the highest return on investment.
For businesses on a tight budget, it makes sense to phase an SEO approach rather than do it all at once. SnugData can target specific pages of your site with effective keyword marketing rather than your entire site. The effects will eventually bleed to the rest of the site but if you want quick results for a very focused portion of your site, we can work with that as well.
IS YOUR SITE MOBILE FRIENDLY?
Google’s “Mobilegeddon” has arrived:
Were you ready for it? If not, you are losing some visitors to your competition. This year is the first year that Google has reported that over 50% of all searches are performed on mobile devices and, as of April 21st of this year, Google has publicly announced that if your site is not mobile friendly, you will not receive the search results from mobile devices. This means you may be losing up to 50% of the visitors you should be getting. For more information, take a look at our post on Mobile Friendly Websites.
YOUR SEO EXPERT
The first place most businesses look are friends. Then they usually go to the same company that designed their web page. This is where we stumble across a lot of customers – those who have hired the web design firm/person to also “do SEO”. This is almost always a costly mistake as web designers are not, for the most part, SEO experts. They can be the best web designer around, but unless they actually study, practice and understand the mechanics and theory of SEO, they may end up doing more harm than good. An SEO apprentice might think it’s a good idea to spend five dollars on Fiverr to get 20,000 “high quality backlinks” to your website whereas an SEO expert understands the damage that kind of effort can do to your website and may even cause your website to become unsearchable by Google, Bing, Yahoo and the other popular search engines.
The benefits to be gained by hiring an effective and professional Digital Marketing firm to handle your SEO our vast. We can ensure you rank for the terms that will bring your business and we can also ensure your website doesn’t end up getting penalized due to poor SEO efforts.
Make the right decision and call SnugData today for a free consultation. Or, click here and fill out our Free Audit form and we’ll email you the results and wait for you to call.