Search Engine Optimization – basics

Search Engine Optimization (SEO)

The arcane art of ensuring your or a customer’s website bubbles up to the first page of Google is what search engine optimization (SEO) is all about.  Extreme SEO would be ensuring said website hits one of the “olympic” spots – first, second, or third (gold, silver, bronze).  Bear in mind there are two parts of this puzzle.  The website you’re trying to rank and the keywords you’re trying to rank it for.  So saying your site ranks first on Google really doesn’t mean anything if you can’t qualify that statement with a useful (and valuable) keyword search.

“My site ranks on the first page on Google for the keyword search ‘ancient dog paranoia of the Ming Dynasty'” means very little because really, who is searching for that?  Sure, you can spin up a site and probably rank for that tomorrow.  But ranking for something valuable is more difficult and the competition can be very strong.

It’s also important to note that there are two more considerations and they are “on page” and “off page” SEO.

On Page SEO is what you do to your website to let Google know it’s relevance.  Off Page SEO is how other websites interact with your site, linking to it with good strong links (hopefully).  You have 100% control over your on page SEO so you must focus on it quite a bit.  The off page SEO is largely out of your hands.  You can ask for links, you can comment on blogs with a backlink, you can even buy links back to your site but the best approach to improving your off page SEO is to have a very strong site with excellent content that other people find and want to link back to.  Pull that off, and your SEO rankings will soar. Read more